The medal for the Half Mugello Marathon of 2023 features the Marzocco, an animal linked to Tuscan history. The Marzocco takes its name from the God Mars and was considered a symbol of popular power in the Florentine Republic, where around thirty lions were even kept in a menagerie. The choice of the Half Mugello to use the Marzocco as a symbol on the medal is therefore linked to the tradition and history of Tuscany.
Visual identity is one of the most important aspects for any company, big or small. In particular, for small and medium-sized enterprises, visual identity can make the difference between success and failure. But what exactly is visual identity and why is it so important? Visual identity is the set of graphic elements that represent a company, including the logo, colors, typography, and visual style in general.